Link building increases your page and domain authority, which influences web page ranking and aids search engines in finding the pages on your website. Increased visibility in search results amplifies your brand’s voice and allows you to reach your target audience at important phases of the consumer journey.
High-quality links are an important aspect in determining a website’s rating. Backlinks from high authority domains boost your website’s authority and search ranks, and are required to gain a competitive advantage in organic search. More high-quality domains referring to your website allow more prospects to learn about what you have to offer.